Ace of Cups Maui


There’s something magical about Haiku – a small town on Maui’s windswept north shore. Haiku has long been a hub for yoga retreats, healing centers, and non-denominational temples, attracted by an unseen spiritual pull. When it comes to the tools for spiritual interaction, look no further than Ace of Cups Maui.

Ace Of Cups Maui Store Interior


About Ace of Cups Maui

The newest storefront to open in Haiku was developed in the vein of the area’s mystical atmosphere. Specializing in tarot and oracle decks, Ace of Cups opened its doors in February 2023 after a lengthy build-out.

During the pandemic, owner Nicole LeClair transformed a vacant space in the Aloha Aina Center into a welcoming metaphysical store. Ace of Cups feels like a storefront on Diagon Alley (the shopping hub for witches and wizards in the Harry Potter universe), with flickering candles, cozy area rugs, and arching bookshelves stocked with oracle and tarot decks. “I was going for a kind of library vibe, comfortable and inviting,” Nicole says.

Ace Of Cups Maui Table


What can you find at Ace of Cups?

For a tarot enthusiast, Ace of Cups is the promised land. Nicole stocks her shop with both widely available, affordable decks and ultra-rare decks from around the world. “In the back [of the shop] and in the cases, I have the more unique decks, sourced directly from the artists,” she says. “I have decks from Germany, Japan, Ukraine, Italy, all over. I do carry some decks that are out of print that you can’t find anywhere else.”

Ace Of Cups Maui Rare Decks

Understanding the delicate nature of tarot, Nicole set up a table in the middle of the space so customers could get acquainted with different decks. “I have samples of almost every deck out, so people don’t buy something they’re not going to use,” she says. “I really want to invite people to come in and spend time getting familiar with the different decks. There’s a lot to choose from.”

Ace Of Cups Maui Shelves

In addition to tarot and oracle decks, Ace of Cups is stocked with metaphysical goods like crystals, pendulums, pillar candles, smudge sticks, books, and dream journals – anything a budding witch or wizard needs to get started.


Readings Hosted By Ace of Cups

One of the most alluring facets of Ace of Cups is the readings: Nicole hosts tarot, astrological, and akashic readers in the shop weekly. Numerologists and iridologists also appear on the schedule from time to time. “A lot of readers come in on certain days of the week, then I have other readers that are by appointment,” says Nicole. (For the most up-to-date schedule, visit @ace.of.cups.maui on Instagram, or call the shop at 808-500-4476.)

Ace Of Cups Maui Reading Table

Whether or not you’re familiar with tarot (or the occult in general), Nicole wants Ace of Cups to be a welcoming space for the community – and hopes to remind her customers that tarot can represent anything they want. “I like to always say there’s no rules. You hear about, ‘Oh, you can’t do this, and you can’t do that.’ I’m not about can’t,” says Nicole, citing tarot’s potential for empowerment. “It’s your practice. You make it however you want to make it. We can utilize this tool to be better, to be stronger, to be more guided, to be more focused, and to feel better about ourselves.”

Ace Of Cups Maui Shop Views


Ace of Cups is located at 810 Kokomo Road, next to Nuka in Haiku. Open Tuesday through Saturday, 11 am to 6 pm. Visit @ace.of.cups.maui on Instagram or call 808-500-4476 for more information.


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